Don’t miss your opportunity to market to Victoria’s senior population.

Why Use A Mail Service Provider To Market Your Business?

Use your client database to define who you should be marketing to

Canadian Postal Codes

By researching the postal codes of your existing clients you can find the clusters of people who spend their money the same way. You’ll need about 2000 postal codes to find out who your clients are, and where you can find more of them!

Examples of Consumer Groups

ClusterProfessional Duets (U1)

City couples with professional degrees and demanding jobs often postpone having children as well as marriage. Their city apartments and condos provide the access and space they need to entertain and live lives full of fitness activities and fun. An average income of $132,000 goes a long way in this condo context. The cluster indexes high on artistic and cultural employment as well as managerial, professional, and technical. University degrees are common.

Cluster 05 Family Comfort (S1)

Soccer moms and hockey dads thrive in Family Comfort, a place that, with patience, combines work and family time. Dual-earner couples with children here make an average household income of $120,000 while they seek and meet the challenges of the upscale suburban neighbourhood. Family Comfort indexes high on four and five person households indicating married couples with children.

Cluster 17  – Young Technocrats (U2)

Fresh out of university and with a few years of work in technical jobs, these Young Technocrats know the why’s and wherefore’s of the new economy. Still single or coupling “informally,” they live in rental housing and have some money to burn travelling abroad or frequenting local venues. Having postponed starting a family, this cluster can live a lot on $82,000 a year. With the third highest index for work in professional and technical jobs, this cluster also indexes high on older, semi-detached homes and work in artistic and cultural activities. Cluster 21 University Enclaves (U2)University neighbourhoods share a diversity of spirit as well as a diversity of culture. As they cater to the needs of the scholarly crowd, these areas epitomize an expansive urban lifestyle that takes advantage of each twenty-four hour day. Their average income of $73,000 may fall in the middle of the bi-polar income distribution of students and professors, but it nevertheless provides a spending cushion for basics as well as extras. They ride bicycles or walk to work or school, live in older apartments, and either have or are working on a university degree.

Cluster 38 Sushi and Shiraz (U3)

 This condo crowd knows a good Shiraz by the label and does not necessarily worry about combining a red wine with “seafood.” What matters is maintaining the relatively fast pace of work and leisure in an urban core setting. On incomes of $61,000 and few children to feed, these neighbours have the discretionary income needed for their diverse pursuits. Information industry plus cultural, artistic, and entertainment industry jobs predominate. Household maintainers under age 25 with a university degree index high for this cluster.  

Get Started With Your Acquisition Campaign Call Or Email Today

Don@AlignedAdvertising.com        250 590 5345       www.AlignedAdvertising.com

Direct Mail Effectiveness

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Direct mail has three major components:

1. Targeting

2. Design

3. Message

Advanced Targeting

If you have a database of at least 1000 -2000 postal codes from your customers we are able to use that information to extrapolate a buying pattern of your most ideal type of customer. Then using that information we can tell you where you can find customers that have similar buying habits. The information is derived from Canada Census as well as various consumer information agencies and is strikingly accurate. 

Example: two men of the same age, both married with one child. They both make the same amount of money and they both own homes of similar value. But do they spend their money in the same way? NO. One drives a Jeep, drinks beer, watches Nascar and listens to rock music. The other drives a used BMW, drinks locally made wine, watches theatrical performances, and listens to classical music.

With this advanced targeting we’re able to target people most likely to buy your product and avoid wasting your budget on people who aren’t!

 For more information please email me Don@AlignedAdvertising.com   www.AlignedAdvertising.com

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